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Lifecycling™ is reshaping the boundaries of materials science

Artwork by Naomi White

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Introducing the world’s first Lifecycled™ running shoe, produced in partnership with On. Lifecycled™ TPU is featured as the outsole for On’s carbon capture consortium shoe, Cloudprime.


Lifecyled TPU


Our newest performance polymer, Lifecycled™ TPU, has all the same performance and qualities as conventional TPU and it’s made from Lifecycled™ plastic waste.

Using our breakthrough ATOD™ chemical process, once impossible-to-recycle materials are broken down into the building blocks that can be Lifecycled™ into new, performance materials.

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Up to 50% post-consumer plastic waste and can be reprocessed for circular design

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Climate Friendly

Smaller CO2-eq footprint than TPU made from fossils

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High Performance

Outstanding wear resistance along with tunable flexibility and haptics

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Easy to Adopt

Formulated to meet your process requirements

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Garbage is gold

Artwork by Naomi White

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Introducing the world’s first Lifecycled™ bonding products produced in partnership with Bemis to create the next generation of sustainable bonding solutions enabled by Novoloop’s Lifecycled™ TPU

Lifecycling™ creates performance materials that really perform

Where some see waste, 
we see possibilities


Cody Higginson, Ph.D., our Product & Innovation Manager, explains how Lifecycling™ works and what it means for a circular future.

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